About Lifecycle UK – bicycle shop in Suffolk

Lifecycle UK bicycle shop was established by Rob Morse in 2003. Rob has been a keen cyclist since he was a mere slip of a lad and comes from a family with a long cycling heritage.

In his (not so long lost) youth Rob was an active sports cyclist, competing in road racing and time trials in Suffolk and the East of England.

Rob’s passion and commitment to providing proper bike shop services are central to the shop ethos. And this applies to the whole team at Lifecycle UK who have been carefully selected, primarily for their dedication (and some would say obsession) for all things ‘bicycle’.

The Knowledge

Lifecycle UK is an independent bike shop and we have no allegiance to any bicycle manufactures, large or small. We have seen so many bikes brands through the years we have been established, by now we have been able to sort out the wheat from the chaff.
We are here to pass on that knowledge and experience to our customers — making sure they choose the best bike for their requirements and budget.

In these bike brands we trust…


Look Bicycles

Cube Bicycles


Enigma Bikes

Cicli Barco



Call the shop or drop in to view the bikes – we look forward to meeting you. And who knows you could get a good deal that may otherwise not be available from internet stores.

No stone unturned

The Lifecycle UK team has over 40 years collective shop experience for bicycle repairs, build and maintenance — and you can count on us to leave no stone unturned when it comes to resolving any issues your bicycle may present.

Many of our customers have eventually found us after being disappointed with the standards of service and expertise of other bicycle shops and manufacturers. We are sure you will not be disappointed, whatever the issue your bicycle has and we invite you to put us to the test.

Official Chris King Service Centre